Eggs For Soldiers-Free Range Eggs by Springetts Brand Design Consultants

Springetts Brand Design Consultants Spotlights The Eggs For Soldiers Free Range Eggs

Springetts Brand Design Consultants, the author of the highlighted work Eggs for Soldiers - Free range eggs by Springetts Brand Design Consultants explains, Eggs for Soldiers is a free range egg brand created to raise awareness of the Help for Heroes charity. We wanted to show support for the sacrifice made by our armed services, and being a commodity product, 'eggs for soldiers' makes it effortless for consumers to show their support. The brand's name points to the quintessential British breakfast, boiled eggs and toast 'soldiers', whilst also communicating its charitable intent. Using iconic product photography, we developed a visual and emotional icon for the brand ('the egg medal'), rooted in its partnership with Help for Heroes..

Eggs For Soldiers-Free Range Eggs by Springetts Brand Design Consultants Images:

VIA: http://competition.adesignaward.com/design.php?ID=28749

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