Nflxfit by C.j. Yeh and Christie Shin

C.j. Yeh and Christie Shin Shares The Nflxfit Event Visual System Design

C.J. Yeh and Christie Shin, the designer of the award winning design NFLxFIT by C.J. Yeh and Christie Shin points out, The primary visual element in this design system is "shield x dot," which was inspired by the logos of the two main brands, the National Football League (NFL) and the Fashion Institute of Technology (FIT). The secondary element is a grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the visual identity from all organizations involved through a symphony of shapes. This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony. .

Nflxfit by C.j. Yeh and Christie Shin Images:


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